Compassion International is one of the leading non-profit charity organizations in the country. The mission of Compassion is to end child poverty through child sponsorship. Each sponsorship provides children in less fortunate circumstances access to health care, clean drinking water and a variety of other services which help lead to healthy successful lives. They function in 26 countries including Mexico, Kenya and Haiti. Despite their massive success, Compassion International was looking for a way to expand their audience even further and speak to a younger millennial audience.
UI/UX, Content Production, Digital Strategy, and Narrative Construction
Compassion came to Antarctic and N/A seeking a way to expand their advocate base in an ever increasing digital world. They had a strong need to evolve their communication strategy with their existing advocate base while concurrently engaging with new potential sponsors and donors alike.
This challenge presented the opportunity to mobilize Compassion’s existing constituency, involve younger donors, and create an easy entry point for raising funds. The Antarctic team created “Act for Compassion” a digital fundraising platform that allows advocates to sponsor children by getting together and sharing stories. A peer-to-peer fundraising model enables a “pay what you want” approach that is ideal for a younger, more casual advocate who doesn’t have the means to commit to an expensive subscription model.
New fundraising tools easily allow advocates to act on behalf of Compassion. The range is wide, anything from a 5k marathon to a community concert can now be organized in the name of a child or community in need.
We worked alongside Compassion’s technology team to integrate the new fundraising and sponsorship raising platform with their existing codebase. The Antarctic team followed modern design principles as well as kept an eye on creating a persuasive design experience which encouraged engagement.